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Swarovski Jewellery: A Shimmering Success Story


Daniel Swarovski, the son of a simple bohemian glass-cutter, is perhaps the father of modern crystal as we know it. Having invented and patented a brand new glass-cutting technology in 1892, crystal could be produced, cut and polished faster and with more precision than ever before. Now in its fifth generation and with over 25,000 employees, this family owned business is showing no signs of slowing down. Swarovski jewellery is adorning the hands and the homes of more people than ever before, even to the point of becoming a pop-culture icon (Swarovski has worked with some of the world’s top brands, including Apple, Mercedes Benz and Beats by Dre). 

Swarovski jewellery

The Swarovski empire is made up of two fundamental businesses. The first produces and sells loose crystals to be used in the manufacturing industry (for clothing, appliances, decoration and more). The other produces the crystals for Swarovski jewellery such as their famous infinity bracelets, as well as their cut crystal ornaments and home décor ranges.

What is Swarovski Crystal?

Swarovski crystals used to be defined by the method used to cut the gems using Daniel Swarovski’s invention for precise and clean cutting. This cutting process ensures the highest quality and brilliantly shiny crystals are used in the production of Swarovski jewellery. In addition, Swarovski collaborated with Christian Dior in 1956 to develop the “Aurora Borealis” effect, giving the shimmering rainbow sparkle to each crystal that experts can easily identify as Swarovski’s trademark today. 

Swarovski jewellery infinity bracelet

Credit: crystals.swarovski

Why is the Crystal used in Swarovski Jewellery More Expensive than Glass?

The precise ingredients and processes that go into the production of Swarovski crystal is a closely guarded secret, but rest assured that it is far more labour intensive than the production of simple glass. Only the finest materials are used to create these crystals, which are known the world over for their beauty and brilliance. Cutting hard crystal and gems is also an incredibly difficult process, and to achieve the distinctive shimmer and shine of Swarovski jewellery, the angle of each cut must be measured and executed by a computer.

So the next time you walk past a tiny Swarovski figurine or a sparkling piece of Swarovski jewellery, remember all of the history, technology and hard work that went into the production of this premium product, and you’ll have a better understanding of why it commands a premium price in retail stores around the world.

Main image: businessinsider 

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